The beauty industry on social media has made a large impact on the way people develop relationships. Makeup and beauty has become such a popular trend on social media that it is almost impossible to meet another female and they are not familiar with some of the popular makeup brands and beauty bloggers circling around on explore pages. It has created a common ground for so many people to bond over. Beauty bloggers have amazingly loyal fan bases that all bond over their love for that influencer. They are able to add each other on social media and meet up with each other at influencer meet-and-greet events.

Social media also allows for the minorities neglected by the mainstream beauty community to bond and help each other out. I have seen many curly haired, natural pages who support and appreciate darker skinned individuals who you would not typically see in the mainstream media. They also provide tips and recommend products for natural haired women who can not find hairdressers who specialize in natural hair or products that work for their textures. Social media allows for the development of relationships and communities that would never exist if it weren’t for such an accessible and diverse platform.

Here is an article that talks about a young girl getting discriminated against by her public school because of her dreadlocks in Jamaica. Discrimination against natural hair occurs across the globe and it is important for people to have a platform where it is appreciated.