I predict that more and more influencers are going to use social media to broaden their careers outside of social media and are moving to become household names and are attempting to create an entire brand around their names.

Successful beauty influencers like Patrickstarr and James Charles are collaborating with popular makeup brands and embarking on music careers.

Social media is serving as a stepping stone for many influencers and I predict many of them are going to do whatever it take to remain relevant.