Beauty influencers have allowed for the beauty industry to use social media as their 24/7, worldwide advertisement. Beauty influencers are essentially individuals who have managed to gain themselves a large following usually across several different social media platforms. These influencers have a particular niche that attracts their specific following; in this case, the people following these beauty influencers are those interested in cosmetics, skincare, etc. This loyal and specific following has created a job market where those who can gain a significant following can be paid to promote a cosmetic company’s products and it has proven to be a very high-paying career as well.

Kylie Jenner has built an empire because of her cosmetics line kyliecosmetics. Kylie has been able to create such a successful business all on her own because she has used her social media influence to gain millions of followers and then markets her products to those same followers using her various social media platforms.