Disruptive Capability

People are now finding their communities and relationships online through social media and those who could not do so in real life, now have the chance to do so. It is disrupting the way we socialize completely.

This is the era of social media where people are expressing themselves online but also a time where people are putting themselves out there in hopes of creating a message or finding genuine connections with others.

As we know, teens and young adults are the primary users of social media. Forbes tweeted out in 2015 that 57% of teens have met at least one new friend online.

People are finding those who share similar interests and bonding through social media.

Not only does the beauty industry create relationships online but they also help to enhance those that already exist. I have connected with many friends while recommending and discussing various new makeup products or beauty youtubers we enjoy following.