This new career has completely changed the nature and intent of social media. Instead of only Instagram and Facebook selling their ad-space to companies, there are normal, everyday people who are able to gain a following and sell their impact on the millions of people who listen to their recommendations to companies as well.

As this blog points out, most, if not all, receive sponsorships from brands and sometimes they do not always enjoy their products.

Social media has also allowed for several of the more popular and successful influencers to create their own cosmetic companies and collaborative lines which would have been much harder to do without the help of social media.

We are also seeing many celebrities step into the beauty industry as their new projects. Kylie Jenner famously came out with her brand Kylie Cosmetics and introduced her Lip Kits which has made her into a near billionaire. Rihanna also introduced her diverse cosmetics line Fenty Beauty and even Drew Barrymore has created her line, Flower Beauty.