People are beginning to steer away from buying cable/watching television, which results in cable companies losing money, and companies no longer spending their money on television advertisements on popular TV networks.
According to this article, cable companies are predicted to lose a total of $5.5 billion dollars in revenue to their decrease in customers.
Streaming services like Netflix and Youtube are devastating cable tv companies at a rapid rate and there doesn’t seem to be anyway for them to compete.
In addition, many beauty influencers have already begun to embark on becoming music artists, actors/actresses, and authors.
They are also becoming models for magazine covers and collaborating with the digital aspects of magazines.