I predict that the beauty community will continue to grow and adapt on social media well into the near future.

Not only does beauty on social media give way for interpersonal relationships to form but also for larger communities to form and make a difference.

According to this article, “Americans are increasingly turning to social media for news and political information and to encourage others to get involved with a cause or movement.”

I believe many people are relentlessly pointing out and criticizing the lack of representation in the beauty industry. There appears to be a sense of a community around the idea of bringing this issue to everyone’s attention and holding people and companies responsible for it. I believe these communities will continue to flourish and grow on social media.